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Apr. 16th, 2005 @ 10:04 am What Kind of an Ad Campaign is This????
I may have been dreaming, but I'm pretty sure while I was working on my first cup of coffee this morning I saw an ad on the Discovery Channel for a Honda that is Pedestrian Friendly.

The are saying that they designed this car that if you would happen to hit a pedestrian while driving their product, the Pedestrian has a good chance of surviving. They demonstrate it by driving said car into a crash test dummy, which sends the dummy sailing over the hood and roof of said car, and finishes with a bunch of engineers in lab coats looking at the position of the dummy on the pavement.

I had a Flash Back to Death Race 2000

Now I had several thoughts of why a Honda Executive would think this is a good commercial.

1, They are hoping people see that and picture an SUV smacking the dummy instead and leaving a big mess.

2, They hope to appeal to the grass roots people, the type that would tend to spend more time as a pedestrian than as a driver, but hey, they might be looking to go to the dark side and actually buy a car, and if they bought one you could run over people but not hurt them too badly, then they haven't strayed too far across the invisible line.

3, They were just really bored one day and decided to spend several million dollars making a commercial that people would make fun of.

4, Someone there actually thought it would sell more Hondas.

5, Honda is secretly a Major Shareholder in a very large Marshmellow factory and they are getting ready to launch a new line of Marshmellow covered cars. Think of the Smore that would make!

6, They had hopes that David Letterman would see this as a perfect chance at another "Top Ten Reasons to buy a Honda!"

Click Here and Submit This to David Letterman!

If you submit an idea, please mention where your heard about this!

I left the VCR on record in case they air this commercial again.

I give it less than one week of air time before someone decides it wasn't such a good Idea after all.
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Date:April 16th, 2005 05:05 pm (UTC)
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Haw haw haw! I haven't seen the ad but I'll look out for it. they oughta make the NYC taxis here out of marshmellows. they're the ones that smack the pedestrians!
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Date:April 16th, 2005 05:07 pm (UTC)

I bet it get's pulled fast

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I hope I can get it on tape to preserve it for posterity!

I actually see that designing a car to let a pedestrian survive as a good and noble thing, but not the thing you want to center an add campaign on.